Business Analytics: From Data to Insights
Unlock business success with data-driven decision making
Translate business analytics into strategic advantage and power business growth
In a world where every click, transaction, and interaction generates vast amounts of data, the ability to turn information into meaningful insights is becoming a critical business skill. Organizations across industries need professionals who can not only interpret data but also transform it into decisions that drive growth, efficiency, and competitive advantage.
Led by world-renowned Wharton faculty, the Business Analytics: From Data to Insights online program blends analytical techniques with practical business frameworks in a nine-week online learning journey. Through a curriculum built around descriptive, predictive, and prescriptive analytics, participants learn to uncover patterns in complex data, build models that forecast outcomes, and translate insights into strategic recommendations. As you progress through this professional business analytics program, you will engage with real-world examples from leading organizations and apply actionable frameworks to guide decisions, enhance customer experiences, and unlock new opportunities for growth.
23 times
$745.15 Billion
Watch the Program Preview
Get a firsthand look at how this program sharpens your ability to leverage data for smarter decisions.
Key takeaways
The Business Analytics: From Data to Insights program from Wharton Executive Education integrates theory with real-world application, combining flexibility with depth to deliver a comprehensive professional learning experience. By the end of this online program, you will be able to:
Understand new and best-practice methods for collecting data
Gain deeper insights into user behavior
Identify and apply the right tools to predict future outcomes
Employ real-world business analytics practices used by leading organizations
Formulate data-driven recommendations to inform strategic decisions and guide your organization toward success
Your learning experience
Delivered through a combination of video and live online lectures
Learn through individual assignments and feedback
Delivered through a combination of recorded and live video lectures
Engage in faculty-led live sessions on real-world business analytics applications
Apply key frameworks in a practical simulation that replicates complex business challenges and decision-making scenarios
Build your understanding of core frameworks via concise video lectures that link theory to practice
Program Modules
Live sessions
As part of the Business Analytics: From Data to Insights online program, you will participate in live sessions* embedded within key modules to reinforce learning through real-time interaction, faculty-led instruction, and applied exercises. Through these interactive sessions, you will explore real-world applications of business analytics, examine industry examples, and deepen your understanding of how data-driven insights can shape strategy, improve performance, and drive business growth.
| 1 | Descriptive Analytics — Gathering InsightsUnderstand survey design fundamentals, participation strategies, artificial intelligence (AI) integration in research, and customer-centric innovation through case-based examples to effectively gather meaningful insights. |
| 2 | Predictive Analytics — Using Data to Predict Employee PerformanceExplore the use of people analytics in human resources (HR), regression modeling techniques, model output interpretation, and advanced topics including attrition types and AI impacts on workforce analytics. |
| 3 | Prescriptive Analytics — Determining the Most Favorable OutcomesDelve into optimization methods including linear and nonlinear programming, risk assessment frameworks, simulation techniques, and strategies for managing risk–reward trade-offs. |
| 4 | Application of Analytics for BusinessUnderstand the analytics translator role, including bridging business needs and analytics, developing value-driven strategy maps, selecting predictive measures, setting targets, and addressing data quality and organizational challenges. |
*Note: Topics and the schedule are subject to change.
Hear from our participants
Where past participants come from
Disclaimer: All product and company names are trademarks or registered trademarks of their respective holders. Use of product and company names does not imply any affiliation with or endorsement by the holders.
The list of companies is only indicative and not exhaustive.
Who is this program for?
The Business Analytics: From Data to Insights program is designed to give participants an understanding of how to look at data and identify insights, improve their ability to make long-term predictions, and provide them with the expertise to make better business decisions.
The program is ideal for:
C-suite executives looking to keep pace with current trends, use business analytics as a strategic advantage, and make more data-backed decisions
C-suite executives looking to stay ahead of trends, leverage analytics as a strategic advantage, and make data-driven decisions
Mid- to senior-level managers aiming to use analytics to boost performance, influence business outcomes, and advance their careers
Analysts seeking to understand the business impact of analytics, extract actionable insights, and accelerate career growth
Consultants looking to deliver stronger client insights, apply the latest analytics approaches, and use structured problem solving
Methods and tools
The Business Analytics: From Data to Insights program integrates a wide range of analytical methods and tools that enable participants to extract insights, forecast outcomes, and guide strategic action. From data collection and visualization to optimization and simulation, each technique supports the goal of turning information into impact.
Industry examples
How is Starbucks identifying which customers to give deals to in order to maximize return on investment (RoI)?
How does American Express use social media data to predict whether you are going to give up your American Express card?
How is Netflix using metadata tagging to know what you watch and to create relevant content?
Why were stores either selling out of Time magazine or only selling a small fraction of their inventory?
How has Kohl's been using analytics for smartphone targeting?
How could Amazon potentially ship before you buy?
Disclaimer: All product and company names are trademarks or registered trademarks of their respective holders. Use of product and company names does not imply any affiliation with or endorsement by the holders.
The list of companies is only indicative and not exhaustive.
Program Faculty
Faculty Director, EY Professor of Accounting; Chairperson, Accounting Department
Frances and Pei-Yuan Chia Professor; Professor of Marketing
Miers-Busch, W’1885 Professor, Professor of Marketing; Faculty Director, Wharton Customer Analytics (WCA)
Professor of Operations, Information and Decisions
Associate Professor of Operations, Information and Decisions
Assistant Professor of Marketing
Anheuser-Busch Professor of Management Science
The K. P. Chao Professor; Professor of Marketing; Vice Dean, Analytics at Wharton; Chairperson, Wharton Marketing Department; Professor of Economics; Professor of Education; Professor of Statistics, The Wharton School
Associate Professor of Management
Earn a Certificate from Wharton
All certificate images are for illustrative purposes only and may be subject to change at the discretion of the Wharton School.
FAQs
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 680 205 5118 (US) / +44 185 845 9995 (UK) / +65 3135 1422 (SG)
Flexible payment options available.
Last Day To Enroll On